Plans are already in full swing ahead of the 2008 Beijing Olympics. And, no we are not talking about all the sports persons who are training well in advance for this great event that comes once in four years. We are talking about Computer maker Lenovo, who happens to be China’s only worldwide Olympic partner and has gone all out on its marketing campaigns.
According to Chen Shaopeng, Lenovo’s senior vice-president and president of China operations, “In 2007 and 2008 all of our marketing campaigns will be focused on the Olympic Games.”